Steyr Arms is holding a three-day Open House and Factory-Direct Sale of Steyr and Merkel firearms as well as JAGDHUND and X JAGD clothing lines July 20-22.

The company, located at 2530 Morgan Road in Bessemer, will open the doors to its spacious and recently renovated 3,000-sq./ft. showroom to the public from 9 a.m. until 4 p.m. on Thursday, Friday and Saturday for its fourth annual factory-direct sales event.

A press release from Hunter Outdoor Communications read,

Visitors can expect to find special pricing exclusively for open house customers. Pricing for this event will not be posted online, as these will be in-showroom specials only. In addition, visitors will be treated to a free catered lunch on Friday and Saturday from 11 a.m. until 12 p.m., and one lucky customer will walk away with a Rimfire Package that includes Steyr's newest firearms, the Scout RFR rimfire rifle and the RFP rimfire pistol. The drawing will be held at lunch on Saturday, but the winner is not required to be present to win.

Highlighting Steyr's Open House and Factory-Direct Sale will be special pricing on Steyr .40-caliber pistols, Scout packages, Pro Hunter, SSG-04, SSG Carbon, HS .50, and SSG-08-A1 rifles as well as Merkel Double Rifles. There will also be special pricing on accessories and parts for Steyr and Merkel firearms including optics, holsters, magazines and many other gear items.

The Steyr Arms Open House and Factory-Direct Sale provides an opportunity for hunters, shooters and firearm enthusiasts to visit the U.S. headquarters of Steyr Mannlicher, GmbH, and learn more about the unique products the company imports and offers to Americans.

A Swarovski representative will be at Steyr Annual Factory-Direct Summer Sale to answer optics-related questions, and several Steyr stocking dealers from the Birmingham area will be on hand as well.

The Steyr Arms U.S. headquarters is easily accessible, just off I-459 at Exit 6 for Morgan Road and is situated next to the CVS distribution center. Please call (205) 417-8644 for more information.

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