Is Doritos launching a new female friendly version of their chips?
This seemed odd when I first saw it. Who's actually demanding a new chip? Who eats Doritos and is worried about whether they are messy or not? In today's world, why would you make a "female friendly" version? Apparently I wasn't the only one that had questions, and it's not happening.
The NY Post claimed Doritos is launching a new female friendly version of their chips. The new chips will be less messy and quieter than regular ones. Doritos actually released a statement saying: ''Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public. “You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. “Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers. It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon."
Women reacted on social media with comments like "'We asked for equal pay, we didn't ask for this", "The crunchier, the better I say. And who doesn’t lick their fingers after eating chips?! I guess I’m not a ‘lady", and "Whoever thought of that must be a man and should be demoted".
Now PepsiCo, who owns Doritos, said the interpretation of her comments to mean that female-friendly Doritos were in the works were “inaccurate.” The company said in a statement Tuesday, “We already have Doritos for women — they’re called Doritos,”