Food & Wine magazine claims Heluva Good Dips has created a special fanny pack for that big game that's coming up, including a pocket for beer bottles, a pocket for chips and a dip holder.

The Heluva Good No Fumble Fanny Pack is – as the name implies – a dip-friendly fanny pack with plenty of room for all your important items.

On the left side is a koozie-lined cup holder, perfect for stashing your beer or other beverages. By your right hand, you’ll find a pouch conveniently sized to hold plenty of chips. And right in the middle of it all, a space specifically designed to hold a tub of Heluva Good dip. It’s even got a pocket for your cellphone! If that sounds like a lot for a fanny pack to handle, don’t worry: This No Fumble Fanny Pack puts spill-prevention at the top of its priorities, so it also has built-in suspenders to keep everything secure.

Here's the kicker, you can't buy one!  The only way to get one is to enter a sweepstakes via the Heluva Good website. The company is giving out one fanny pack a day every day until the...big game.